The Digital Marketing Association of the Philippines (DMAP), the leading organization known for its excellence and innovation in digital marketing, will spotlight the power of communication and social innovation with global emerging technologies expert and former communications executive at Facebook and SpaceX Dex Hunter-Torricke as its keynote speaker at the tenth edition of the Digital Congress (DigiCon) on October 16 to 17, 2025, in Pasay City, Metro Manila.
DMAP’s DigiCon 2025 is sponsored by DoubleVerify, Hit Productions, Unilever Philippines, McDonald’s, Meltwater, Near Creative, UnionBank of the Philippines, Gigil Metama, Google, and Inquiro Inc.
Esteemed outlets AGC Power Holdings Corp., Cignal TV, GMA 7, MBC Media Group, Rappler, The New Channel, Inquirer, Outcomm, The Pod Network, The RJ Ledesma Podcast, ZOE TV, adobo Magazine, BusinessMirror, BusinessWorld, CoinGeek, DiscoverMNL, DOOH, The Philippine STAR, and WhenInManila.com serve as this year’s media partners.
Meanwhile, Certified Digital Marketer, Eastern Communications, Havas Ortega, IDEASXMACHINA Hakuhodo, Manila Marriott Hotel at Newport World Resorts, Meta, Synergy Market Research + Strategic Consultancy, Uniquecorn Strategies, Creative Collective – Lennon Group, Tony &, and Leron Leron Sinta, a11y media, QR Tiger, and Slash by Mineski serve as the DigiCon 2025 event partners.
Currently serving as an independent strategic communications adviser to major technology companies and political leaders in the US and the UK, Hunter-Torricke brings over a decade of experience from the heart of the technology industry, having managed communications for some of Silicon Valley’s most influential leaders and companies. Headlining the first day of the two-day conference, his keynote is expected to provide over 2,000 attendees with a blueprint for navigating personalization in a tech-driven world and unlocking strategies for scalable, impactful connections.
Prior to his career at Silicon Valley, Hunter-Torricke began his career at the United Nations in 2008 as a speechwriter and spokesperson for UN Secretary-General Ban Ki-moon. He later served as Mark Zuckerberg’s personal speechwriter and led the executive communications team at Facebook from 2012 to 2016. He then joined Elon Musk’s SpaceX as a senior director of communications and, later, served as the head of communications for the Oversight Board for Meta, the independent body responsible for overseeing the most challenging content issues for Facebook and Instagram. He was also Google’s first executive speechwriter, supporting CEO Larry Page and Executive Chairman Eric Schmidt.
Weighing on this year’s theme, Hunter-Torricke highlights the imperative for organizations to invest in building effective and meaningful end-consumer experiences.
“The entire future of communications and reputation-building depends on personalization. Every organization and industry today is facing a vortex of massive challenges and intensified competition. Investing in meaningful experiences that truly meet the needs of individuals is critical for building long-term connections between consumers and businesses.”
Themed “The Age of ‘i’: The Power of Personalization,” the tenth iteration of Southeast Asia’s premier digital convention will gather global and local experts, thought leaders, and pioneers to offer opportunities to learn, interact, and collaborate across five focused tracks: Innovation (AI), Intelligence (Data Science), Immersive (Retail and Activations), Impact (Brand Building), and Integration (Business Transformation). These tracks, along with various practical and immersive activities, aim to enable attendees to explore the latest trends and emerging technologies in personalized marketing, fostering a culture of innovation and collaboration among industry professionals.
In today’s tech and AI world, brands leverage personalization to create more engaging and relevant customer experiences by using AI algorithms to analyze data, predict behaviors, and tailor content, recommendations, and marketing messages. About 71% of consumers expect personalization, and companies with high growth see 40% more revenue from it, underscoring the critical role of personalization in meeting consumer expectations and driving customer satisfaction.
This year’s DigiCon is a testament to DMAP’s mission to equip marketers with crucial insights and skills amid evolving consumer behaviors and rapid technological shifts.
To secure your spot and learn more about DMAP DigiCon The Age of ‘i’ 2025, you may visit https://www.digicon.com.ph or email conference@dmap.com.ph.
